These are our fundamental beliefs which play an integral part in supporting our vision for Welsh football and its culture. We’ll do our best to honour and use them not only to guide all aspects of our work, but also as an example for all members of the Welsh football family.
We approach every challenge with determination and a drive to deliver our very best in all we do. We display commitment, motivation, discipline and perseverance, and hold ourselves accountable for results. In every aspect of football and business, we strive to excel.
We promote a welcoming culture of warmth and belonging where everyone is embraced. Through the power of the collective, we’ll continue to expand our football family, welcoming anyone who wants to achieve great things for Wales.
We believe that different ideas, strengths, interests, and cultural backgrounds are fundamental for success. We’ll earn the respect of others through our commitment to be open, honest, ethical and fair.
“We’ve seen significant growth across the female game in recent years in terms of participation numbers and increased visibility. It’s time to build on that momentum and realise the potential of women’s football.”