Living through times of rapid change where the business and football landscape is in constant flux, the FAW needs to become resilient and agile to achieve the objectives and goals set out in this plan.
As we use the progress made as a springboard for further success, we’ll need to overcome the most significant disruption to the worldwide sporting calendar since World War II, the Covid-19 pandemic. The disruption and uncertainty it brings to football and society as a whole is immense and unavoidable.
Against the backdrop of a global pandemic, we cannot ignore the call to action from the Extinction Rebellion and Black Lives Matter movements. A call not only to unite against the climate crisis and racism, but to dismantle the systems of oppression and inequalities that continue to prevent under-represented and unheard communities from opportunities across all areas of football and society. It is our responsibility as an association to meet this call.
Yet often in such times of crisis, we see the true strength of our communities in Wales and beyond. Where differences are celebrated, where voices are amplified, where change is embraced.
As unavoidable as the need is to continuously evolve our business model we need to focus on responsiveness through constant monitoring, reviewing and adjusting our efforts. We must commit to concrete action and use our platform to face the challenges the current reality presents before us. Operating within a complex ever-changing landscape, leadership and governance cannot and should not be in isolation.
Together, we can reach new heights for Welsh football, locally and globally.